Pricing for the life you want

Start with the life, not the market

Most founders price by looking sideways at competitors. In this episode Amara walks through the opposite approach: decide what a sustainable month looks like — hours, income, rest — and work backwards to the offer and the price that make it possible.

We talk about the fear behind under-pricing, how to raise rates with existing clients without losing them, and the simple maths that shows why fewer, better-priced clients almost always beats more volume.

In this episode

The three numbers every service business should know, the script Amara uses for price increases, and why your first premium client is usually closer than you think.