Saying no to good clients

Good is not the same as right

Not every paying client moves you forward. Amara explains how she decides who to work with, the red flags she has learned to spot on discovery calls, and the kind way to refer someone elsewhere.

Saying no creates room for the work you actually want to be known for — and it is often the moment your positioning finally becomes clear.

A simple filter

Would you be proud to share this project, and would you happily work with this person again? If either answer is no, it is a no.